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Appealing Tradeshow Giveaways

Whether we like to admit it, most of us have probably left a trade show and proudly shown off our new pens and trinkets to those unable to attend. 

Sometimes it can be easy to dismiss these giveaway items as a waste of money.

However, the reality is that they do increase awareness of your company and entice attendees to your booth. They can effectively build goodwill, be an incentive, communicate a message, and create awareness. 

The trick is making sure that you are giving away an item that your target audience wants and that produces your desired results.   A little advanced planning and you can go beyond the traditional pens and stress toys to create lasting impact. 

 To help you get started, here are three quick tips for creating winning tradeshow premiums:

1. Know your target audience.  Recently I attended a bridal tradeshow and had to decide on a giveaway. I wanted to give something that would have impact and creating a lasting memory for the brides visiting my booth.  I choose hand-painted spring and summer chocolate flowers tied with imprinted ribbon featuring my company name and telephone number.  It was a wonderful choice because it allowed the brides to see first hand some of the unique and creative favors I offer, it was visually stunning and generated several great sales leads! Choose a promotional gift that impacts your target audience and creates a memory. 

2. Plan with the end in mind. What do you want to accomplish with your promotional gift?   Tradeshow gifts should be designed to solicit an action, increase awareness about your business or communicate a message about your product or service.  When choosing your gift, make sure it accomplishes one or more of these objectives.

3. Evaluate the outcome.  After the show, evaluate the effectiveness of your gift.  Did your customers find it useful?  Did you get positive feedback or did they just throw it in the bag? Was it eye-catching so that visitors stopped at the booth?  My chocolate flowers drew quite a crowd.  Several brides came over to see them because they heard other attendees talking about them. 

There are plenty of exciting trade show giveaways for you to choose from so avoid the giveaway doldrums of pens, pencils and key chains.  Even a clever bag for attendees to hold their trade show loot is a good way to build your brand awareness.  Make sure your premiums are working for you during the show and it will be money well invested.  For additional tradeshow consulting or to receive a promotional gift catalog, call or email us at info@minimasterpieces.net

Good luck at your next event,

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